The Mama Shop Of Memories: Exchange Your Memories Of Singapore For Childhood Goodies

The Mama Shop Of Memories: Exchange Your Memories Of Singapore For Childhood Goodies
Image: National Museum of Singapore
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Pay a visit to the Mama Shop Of Memories, a virtual store created by the National Museum of Singapore where you can “pay” for childhood goodies with your memories of Singapore’s past.


Mama Shop Of Memories

The Mama Shop Of Memories is an interactive, online space where the currency is people’s fondest memories of Singapore. It has been created with Home, Truly, an exhibition which explores moments and experiences of growing up in Singapore which have shaped our collective identity and memory.

As you enter the site, there are various elements that can interact with. Listen to the Mama Shop uncle or explore items around the online mama shop such as the mini Singapore flags or an old-fashioned children’s ride.


Pay with a Memory

Virtual Mama Shop
Image: National Museum of Singapore

When you click on certain items around the Mama Shop Of Memories, for example the chaptehs or the bubble balloons, there is the option to “Pay with a memory”. This is a chance to exchange your childhood memories for real treats.


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Click on the “Pay with a memory” button to share your fond memories of growing up in Singapore on the Mama Shop Of Memories website.

Once you have done so, a unique code will be emailed to you and  you can use it to redeem the treat at a special vending machine located at the National Museum of Singapore.

While at the National Museum of Singapore, also be sure to visit the Home, Truly: Growing Up with Singapore, 1950s to the Present exhibition.


More to Do at the Virtual Mama Shop

Mama Shop of Memories, National Museum of Singapore
Image: National Museum of Singapore

You can also send a virtual postcard to a friend for free at The Mama Shop Of Memories! This postcard is designed in a retro style and is a fun way to switch up the modern text messages or emails.

The Mama Shop Of Memories also acts as a gateway to explore the roots.gov.sg website.

Visit the Mama Shop of Memories here.


READ: Treehouses in Singapore Where Kids Can Climb and Play

READ: The Best Indoor Playgrounds in Singapore