Little Day Out is a digital media publisher, owned by Big Little Company Pte. Ltd., that provides customers with news and resources about places, events and activities for children, posting opinions of children-related matters, engaging in related interactive forums and discussions. We have a legal obligation to comply with the Personal Data Protection Act 2012 (PDPA) in relation to personal data which we hold about you and we take our responsibilities under the PDPA seriously. We recognise the importance of safeguarding the personal data you have provided us and it is our responsibility to properly manage, protect and process your personal data.
What We Collect From You
We receive and store the information you enter on our Website or give us in any other way. This includes information that can identify you (“personal information”), including your first and last name, telephone number, postal and e-mail addresses, user name and password. We may also request information about your personal profile. You can choose not to provide information to us, but in general, some information about you is required in order for you to enjoy the benefits of being a registered member. In addition, some information is also required in order for you to ask us a question or initiate other transactions on our Website.
Cookies and Other Web Technologies
(b) To help measure and research the effectiveness of website features and offerings, advertisements, and email communications (by determining which e-mails you open and act upon).
Most browsers should allow you to choose to prevent your browser from accepting new cookies, or have the browser notify you when you receive a new cookie, or how to disable non-essential types of cookies. Please note that if you refuse to accept cookies, you may not be able to access parts of our Website.
How We Use Your Data
We want to make it easy for you to take advantage of children-related opportunities on our Website. One way we do this is by sending you email messages that contain information about your apparent children-related interests. We believe these email messages will provide you with useful information about children-related offers. Please note that you will have the opportunity to choose not to receive these email messages in any such email we send.
In addition to these communications, if you have provided an email address, we may use your personal information to send you notifications about special offers or to tell you about opportunities available from our partners. You may opt-out of any or all marketing communications from Little Day Out in any commercial e-mail we send or at any time, as well as access and update your personal information, by visiting www.littledayout.com and logging into your profile.
If you choose to create a profile on Little Day Out, certain information in your profile will be publicly viewable and identifiable by clicking your screen name. You will have the ability to view your profile as members of the public will see it.
How We Protect Your Data
We treat all information about you securely and with care, guided by our policies and practices.
We do not share your personal contact information (such as email addresses) with unaffiliated third parties so they can serve you with advertisements.
We may allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites, and (2) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different Web sites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on our sites and across the Internet tailored to your interests.
We do not permit these third parties to collect personal contact information about you (such as email address) on our site, nor do we share with them any personal information about you.
With whom we share your information
We respect the confidentiality of the personal data you have provided to us. In that regard, we will not disclose your personal data to third parties without first obtaining your consent permitting us to do so.
However, please note that we may share your personal data to the following entities without first obtaining your consent in certain situations, including, without limitation, the following:
(a) Third-party vendors who provide services or functions on our behalf, including business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorise third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.
(b) Business partners with whom we may offer products or services in conjunction. You can tell when a third party is involved in a product or service you have requested because their name will appear either with ours or separately. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners.
We also may share your information in response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
We also may share you information when we believe it is necessary to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Little Day Out, our customers, or others; and in connection with our Agreement and other agreements, or in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our Web site receives. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.
The instances listed above are not intended to be exhaustive. For more information on the exceptions, you are encouraged to peruse the Second, Third and Fourth Schedules of the PDPA which is publicly available at http://statutes.agc.gov.sg.
Where we disclose your personal data to third parties without your consent, we will employ our best efforts to require such third parties to protect your personal data.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
Request for Access and How You Can Modify Your Data
You may request to access a copy of the data which we hold about you and to have any inaccuracies corrected. We will need enough information from you in order to ascertain your identity as well as the nature of your request, so as to be able to deal with your request. Please notify us if your personal details change or are incorrect by emailing us at firstname.lastname@example.org.
We endeavor to ensure that your information is relevant to its intended use, accurate, and complete. You can access and update your contact information by visiting your subscriptions page on the Little Day Out Website. You can close your Little Day Out account by contacting us at the email address listed below. We will send you an e-mail to confirm your request. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account in our archives, including for recordkeeping integrity.
As discussed above, you can choose not to provide us with any information, although it may be needed to take advantage of certain features offered on Little Day Out.
If you do not wish to receive marketing materials from us, please write to us at the email address below or email email@example.com. Unless you tell us otherwise, we may contact you by telephone, mail, SMS and/or email.
How to Contact Us
If you have clarifications, corrections, issues, access or information requests about your data which we hold, you may wish to write to us at:
Big Little Company Pte. Ltd.
318 Tanglin Road #01-27, Singapore 247979
If you wish to contact us about a Data Protection concern, please write to The Data Privacy Officer at the address shown above or email to firstname.lastname@example.org. We will certainly strive to deal with your concern, or any complaint or grievance that you may have speedily and fairly.
Last updated: June 2014