To encourage parents and children to spend quality time together as they build and rebuild, The LEGO Group has launched LEGO Playdate (Holiday edition), a YouTube Live series with weekly contests and giveaways worth $2500 every week in the month of November and December.
This series will also be available internationally in regions such as Malaysia, Indonesia and the Philippines.
LEGO Playdate YouTube Live Series
The LEGO Playdate (Holiday edition) will be hosted by Singapore-based host-parent, Cordelia Daphne Low, a mum of one. The first episode will kick off on World Children’s Day, 20 November 2021.
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This series will happen over the span of six weeks. Parents and children will be brought on a journey to explore topics such as Jobs & Aspirations, Simple Machines, Ninjas & Dragons, Books & Magic, Technology in Play, and Dreams Holidays through hands-on activities with LEGO bricks.
Each session will also feature the unboxing of popular LEGO sets, complete with a play demonstration to illustrate the educational benefits of LEGO play.
Rohan Mathur, Marketing Director, Southeast Asia at The LEGO Group, said “This holiday season, we want to encourage families to spend quality time and bond through the creation of new holiday traditions such as building our 10 popular LEGO sets and counting down to Christmas together. We also hope the build-along sessions can inspire parents and children to build and rebuild with LEGO sets, enabling children to ignite their creativity, imagine limitless possibilities and create something new each time. Happy holidays!”
How to take part in the LEGO Playdate sessions
Interested parents can mark their calendars for these six sessions which go live on 20 November, 27 November, 4 December, 11 December, 18 December, and 24 December at 2 pm Singapore time. Alternatively, parents can stay tuned to LEGO and LEGO Certified Stores Facebook Pages and be the first to RSVP once the Facebook event page is live.