It’s such a bummer when you’ve taken the time to paint your lips, only to see much of the colour smeared on the inside of your mask or, worse yet, around your mouth.
Thankfully, many cosmetic brands have raised their game in response to makeup needs in the new normal, creating budge-proof and transfer-resistant lip offerings that can outlast mask-wearing. Frequently, these marathoners come in liquid or fluid- cream formulas that set to a smooth layer of matte colour, or leave a pretty, watercolour-like tint on lips.
Try out these smudge-resistant lippies for colour that look as vibrant and perfect when you remove your mask as when they were first applied.
Gucci Rouge a Levres Liquide Mat, $59
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Delivering vivid colour, this starts off as a creamy liquid and sets to a weightless, powder-matte finish. With black rose oil, hyaluronic acid and vitamin E to moisturise and smoothen lips, you don’t have to worry about the colour feathering or settling into lip lines.
Dior Addict Lip Tint, $54
Made of 95 per cent natural ingredients and infused with cherry oil, this formula keeps lips moisturised for 24 hours for comfortable wear all through the day. The fresh, clean colours are made to flatter all lip tones.
Huda Beauty Liquid Matte Lipstick, $30
Besides being vegan-friendly, this is formulated with antioxidants and a moisturising complex to care for lips. One thin layer is enough to give you strong, punchy colour, and it dries to a non-sticky, suede-matte finish that hardly feels like it’s there.
KVD Beauty Everlasting Liquid Lipstick, $23.80
This creamy formula is packed with natural moisturisers like vitamin E and sunflower seed wax, and ranks among the OGs of lippies that stay on like a tattoo. The fan favourite colour is Lolita, a universally flattering chestnut rose. After applying, give it a few seconds to dry and set without rubbing or smacking your lips.
1028 Opium Poppy Matte Velvet Gloss, $18.90
Featuring reddish hues designed specially to complement yellow-based Asian skin tones, this has a creamy formula that dries to a barely-there, velvet-matte finish. The range’s most popular shade is 01 Dear Rose, a rosy milk-tea shade that hits the sweet spot between impact and wearability.
L’Oreal Paris Rouge Signature Matte Liquid Lipstick, $22.90
Combines the no-makeup feel of a lip stain with the colour impact of a liquid lipstick. Despite its full matte finish, it feels ultra comfortable on lips, with zero flaking or peeling as the day wears on.
Sephora Collection Cream Lip Stain, $21
This full-coverage lipstick with high colour payoff is enriched with avocado oil for a creamy feel upon application and comfortable wear. Promises to deliver colour that stays on your lips, not your mask.
Etude House Fixing Tint, $19.90
Promises zero transfer after 60 seconds to set. It’s been boosted with vitamin E to moisturise, while the soft matte finish creates a pillowy, plush look on lips.
Maybelline Superstay Matte Ink, $18.90
A bestseller in the US, this ultra pigmented liquid lippie promises up to 16 hours of smudge-proof, waterproof, transfer-proof wear without fading or creasing. Remember to let it sit for a few minutes after application.
Peripera Ink Velvet, $15.90
One of the brand’s topselling product with a cult following. It has the texture of soft whippied cream and the staining effect and lasting power of an ink. Infused with jojoba oil, hyaluronic acid and marine collagen to keep lips moist and plump.