McDonald’s at West Coast Park has been overhauled to provide an even warmer welcome to families with a team of Guest Experience Leaders and Family Ambassadors, a children’s play zone and a photo deck featuring the iconic Ronald McDonald shoes.
The McDonald’s Singapore flagship family outlet is located close to the highly popular children’s playground at West Coast Park.
Family-friendly Experiences at Revamped McDonald’s West Coast Park
Guest Experience Leaders have been introduced to McDonald’s West Coast Park. First seen at McDonald’s Marine Cove in 2017, they are dedicated to taking care of families’ needs, from welcoming them at the door to guiding them to place menu orders at the Self-Ordering Kiosks to getting them seated and serving food to their tables.
Family Ambassadors’ role is to connect with families and engage children in craft activities for a meaningful dining experience.
Together, Guest Experience Leaders and Family Ambassadors make it easier for parents to spend quality time with their children.
“What inspires me most is getting to know these families better and making a difference to their day. Be it talking to them or remembering their names and preferences, it’s all about serving from our heart and placing their needs above all others,” said Juliana Binte Mohamad Shariff, 40, Guest Experience Leader.
Some of the family experiences McDonald’s has introduced include weekly storytelling sessions at selected restaurants for families and children to enjoy. These integrate hands-on activities led by Guest Experience Leaders and Family Ambassadors and feature The Tree Top Twins Adventures, a 12-book series written by Cressida Cowell, exclusively for McDonald’s Happy Meal Readers Programme.
The West Coast Park McDonald’s outlet has also been updated with Self-service Ordering Kiosks and has a large party room that can sit up to 60 people.
The revamp to the West Coast Park outlet is part of McDonald’s ongoing plans to create a welcoming dining experience for families and customers in its restaurants islandwide through a warm hospitality culture, elements of digital technology and uplifting restaurant design.
“We know family time is precious, and we want to give families time to bond during each visit. Our Guest Experience Leaders and Family Ambassadors are trained to make every family feel at home the moment they step into our restaurants – from seating them to table service to engaging the kids with craft and educational activities. On special occasions, they might catch Ronald McDonald at a storytelling session too!” said Linda Ming, Director, Brand Communications and Customer Care, McDonald’s Singapore.
