Earlier this month on 2 April 2021, Lazada opened up a pop-up store at Raffles City, taking over the space on the third floor formerly occupied by Robinsons for a fortnight.
Come Home to Lazada
Called “Come Home to Lazada”, the Lazada pop-up store provides an opportunity for shoppers to view items items that can be purchased on the Lazada e-commerce app “in real life”.
The pop-up store is divided into different “rooms” that would typically be found around the house. There is the Living & Dining, Kitchen, Study Room & Home Gym, and Master Bedroom.
Families can also pop into a baby and kids room as well.
It is a bit like shopping at IKEA but with a wider variety of goods on display.
Browsing at the Lazada Pop-up Store at Raffles City
Each item is tagged with a QR code. Scan it to view more details online where it can be purchased as well.
Of course, with the multitude of items available on Lazada, not all are on display. Instead, it is a selective set of items chosen from around 100 of Lazada’s partner brands such as Samsung and Tefal.
This being a Lazada store, there is a small section which showcases items from Redmart as well.