Sim Leisure Group and KidZania Singapore have unveiled local and regional brands as Purpose Partners of KidZania 5.0.
Some new and some returning, these partners will provide the children at KidZania Singapore with opportunities to engage in unique experiences through play and imagination at KidZania Singapore.
The Purpose Partners at KidZania Singapore, as of November 2023, are:
- AirTumTec (Biochemical)
- Tea Social (F&B)
- Canadian Pizza (F&B)
- ESCAPE (Outdoor Adventure)
- Frozt (F&B)
- HA Launchpad (Outdoor Adventure)
- Intan Peranakan Home Museum (Arts & Culture)
- Jac & Ivy (Beauty)
- Kith café (F&B)
- Kiss92 FM (Broadcast Media)
- Howdyman (Services)
- Suu Balm (Beauty)
KidZania Singapore Experiences and Establishments
Here are some of the role playing jobs that kids will be able to experience at the Purpose Partners’ establishment in KidZania Singapore.
Junior Hygiene Specialists at the AirTumTec Anti-microbial Lab
In the AirTumTec anti-microbial lab in KidZania Singapore, children will learn about the importance of proper hygiene and get to know innovative antimicrobial products while learning hands-on practical skills to maintain cleanliness and prevent the spread of infections.
They will get to role-play as junior hygiene specialists, where they get to coat the KidZania city with AirTumTec’s coating technology.
ESCAPE Climbing Building
The ESCAPE Climbing Building will encourage children to focus and push beyond their physical and mental blocks. In this activity, children will also learn to persevere through challenges faced.
Junior Popsicle Manufacturers at Frozt Popsicle Factory
At the Frozt Popsicle Factory, children will have the chance to become junior popsicle manufacturers, learn about frozen popsicles, and learn how to manufacture quality and healthy frozen popsicles.
Kith Café
Kith Café will be showcasing their Magical Sea Salt Chocolate Cookie at KidZania Singapore. By setting up a Cookie Shop Role-Play Establishment within, children have the opportunity to discover more about their secret behind the magical sea salt chocolate cookie through a cookie-making activity.
Suu Balm
At the Suu Balm establishment within KidZania Singapore, children will have the opportunity to discover more about Suu Balm through a role-playing session while learning about the various types of skin conditions and how to care for or treat them using Suu Balm products.
Bringing KidZania Singapore Back to Life
Earlier on 31 July 2023, Sim Leisure Group had taken over KidZania Singapore from Sentosa Development Corporation.
The handover ceremony was graced by Thien Kwee Eng, Chief Executive Officer of Sentosa Development Corporation, Dato’ Sim Choo Kheng, Founder and Chairman, Sim Leisure Group, Datin Silviya Georgieva, Governor, KidZania Singapore, Executive Director, Sim Leisure Group, and Philip Whittaker, Chief Executive Officer of Sim Leisure Group.
Sim Leisure Group, a theme park developer and operator listed on the Singapore Exchange’s Catalist board, began the refurbishment of KidZania Singapore from 1 August 2023 as part of the process of bringing the 7,600 square metre attraction at Sentosa’s Palawan Beach back to life.
KidZania 5.0
When it reopens, the refurbished KidZania Singapore will be amongst the few KidZania facilities around the world to be based on the KidZania 5.0 blueprint, the fifth iteration of KidZania’s evolution.
This will introduce new professions with a focus on sustainable development with the kid-sized, role-playing city.
Dato’ Sim Choo Kheng, Founder and Chairman, Sim Leisure Group, said: “KidZania Singapore excites me as I am able to use my creativity to bring in a new genre of occupations. This includes exciting role plays such as Environmentalist and Environmental Protection Agent that are in line with the current need to raise awareness and understanding of environmental social protection. Today, businesses cannot merely be good at sustaining profits, but should also have a positive impact on today’s environmental and social issues. We are very encouraged by many of the Singaporean companies we have spoken to, who want to collaborate with us to introduce ESG-centric role play activities.”
In addition to developing KidZania 5.0, the Sim Leisure Group is also planning to expand its foray int Singapore’s attractions industry with new entertainment experiences such as the Haven XR Cinemas, an immersive cinematic adventure.
KidZania Singapore is slated to reopen in Q1 2024.
If you enjoyed this story, we think you will also enjoy reading about The Palawan @ Sentosa, including HyperDrive, just in front of KidZania Singapore or this other story about Sentosa.
