Digital Nursery Advisors & Other Services Make Shopping A Breeze For Parents At This Next-Gen Store

Digital Nursery Advisors & Other Services Make Shopping A Breeze For Parents At This Next-Gen Store
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Staying safe during a pandemic is a top concern. This is especially true for expecting mums or those with infants. However, parenting does not stop during a pandemic and there is still a need to prepare for baby’s arrival or to get essential items for growing kids. That’s where retail services designed to make shopping more convenient or safer becomes well-appreciated.

Safe Shopping with Personalised Services from Mothercare

Safe Shopping with Personalised Services from Mothercare

One brand which is taking the lead in this respect is Mothercare with its recently upgraded Nursery Advisor Program. This complimentary service caters to parents who wish to have a private consultation with Mothercare’s professionals at either its Paragon store or Harbourfront flagship store.

For those who are unable to visit the store in-person, Mothercare has recently introduced a Digital Nursery Advisor Service. This allows parents to pay a virtual visit at its stores from home.

During these virtual visits, parents can speak with Mothercare’s Nursery Advisors who can provide valuable advice about baby’s needs.

Nursery Advisor Program's Digital Nursery Advisor Service - Mothercare DNA

Whether it’s about choosing baby essentials, the latest nursing equipment or selecting appropriate toys for growing children, Mothercare’s experienced Nursery Advisors can help parents navigate the many products on the market. They can also recommend the best items based on individual family needs.

Should parents want to purchase an item, the Nursery Advisors will even turn into “personal shoppers” and help with transactions on the spot.

Try Mothercare’s Nursery Advisor service by making a booking online.

Stay Germ-free with Professional Cleaning

Any parent will also know that strollers and car seats can be a pain to clean. Hard-to-reach corners can become food traps or, worse still, the breeding ground for bacteria and mould.

On this front, shopping at Mothercare has yet another perk for parents.

The Mothercare Experience Store @ Harbourfront Centre has an in-store cleaning service, Sparkle Clean.

Stay Germ-free with Professional Cleaning

Bring in your strollers and leave it in the hands of the professionals while you shop!

The Sparkle Clean service uses jet steamers and Ultra-Violet sterilizer equipment to sanitise and steam-clean every nook and cranny of your baby equipment.

Fees start from just $25 – more than worth it for peace of mind that frequently-used baby equipment is sparkling clean and germ-free.

Test for Safety First

Mothercare Experience Store @ Harbourfront Centre

If you have yet to check out the revamped Mothercare Experience Store @ Harbourfront Centre, you should definitely plan for a visit.

From stroller test tracks, a Dream Nursery corner with accurate HDB and condo configurations to a Baby Wearing Zone (complete with weighted dolls), parents can put baby gear to the test before committing to a purchase.

Priority Shopping for Expectant Parents

In addition, expecting parents will relish Mothercare’s Priority Shopping Hour.

Beat the crowds and enjoy shopping an hour before the stores open to the public every weekend at Mothercare Experience Store @ Harbourfront Centre and Mothercare Paragon store.

Yet another great reason to shop at Mothercare!

Mothercare’s SG Cribs

Mothercare’s SG Cribs

Want an extra special room makeover for your bundle of joy? This National Day, you can win an SG crib makeover! Yes, a crib makeover! Mothercare is teaming up with local brands – Hello CircusEn StoriesWander Mats and stylist to help curate your baby’s room.

Contest Mechanism for SG Cribs

Comment on the Mothercare SG Cribs post here, send a private message or a video on why you deserve to win the SG Crib makeover. You can even nominate a deserving friend who’s expectant, or has a baby and toddler. Share your story on why you want a crib transformation.

Follow the sponsors featured on Instagram: @hello.circus,, @wandermats, for better chances at winning.

This contest is open to all Singapore residents and entries will close on 10 August 11.59 pm, Singapore Time.

This feature is brought to you by Mothercare.