Toys“R”Us has unveiled its Asia Flagship store at VivoCity, offering a blend of toy shopping and interactive play experiences at the fully redesigned store.
Toys“R”Us VivoCity: 23,000-Square-Feet of Space for Toys
The 23,000-square-feet Toys“R”Us flagship store has undergone a complete re-imagination and redesign.
The toy store embraces a modern aesthetic with a vibrant colour palette specifically chosen to resonate with their expanding adult audience who remain young at heart.
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It features a newly curated assortments for kids and kidults, and elevated visual merchandising with each zone having its distinctive character and style.
Kids and kidults alike can freely explore and interact with various toy innovations that cater to Millennials to Gen Zs, to Gen Alphas.
Largest LEGO section in Southeast Asia & Singapore’s first-ever Bandai store
Millennials and Gen Z enthusiasts can immerse themselves in dedicated zones featuring the hottest trends, including two exclusive shops-in-shop.
The first is the largest LEGO section in Southeast Asia. This section even features a 1:1.55 scale replica of a 1970 Ferrari 512 M model.
The Toys “R” Us VivoCity outlet also features Singapore’s first-ever Bandai store with an extensive assortment of model kits and action figures. Head over there to marvel at a towering two-metre Gundam statue.
Visitors can also browse a wide range of Nintendo and Pokemon lifestyle products, trading cards and gaming consoles.
Gen Alphas can indulge in learning-through-play experiences at the Toys R Us VivoCity store. They can explore their favourite hero figures, engaging with a diverse blaster collection, or enjoying arts and crafts in the dynamic preschool section.
There are also cozy spaces for parents to unwind.
“Donate a Toy with Geoffrey” Campaign & Opening Activities
To celebrate the Grand Opening of the Asia flagship store, Toys“R”Us is spreading the joy of play with the “Donate a Toy with Geoffrey” campaign running from 21 May to 9 June.
A giant 2.8-meter 3D cardboard Geoffrey will be stationed outside Sephora Level 1, accepting donations of new or pre-loved toys (excluding soft toys and broken items).
For every qualifying donation, Toys“R”Us will match it with an “R” branded toy, doubling the smiles delivered.
All collected toys will be donated to Food from the Heart’s “Toy Buffet” programme.
Additionally, an array of special in-store activities such as a scavenger hunt and a Build-a-Gundam time challenge will be taking the next few weeks and exclusive offers for visitors to enjoy. First 300 customers can score free goody bags and enter a lucky draw for selected vendor prizes with a min. $68 purchase
Next Gen Toy Store
“We’re thrilled to unveil our newest store concept at VivoCity. Every corner of our VivoCity store is designed to captivate and inspire – it is truly a space where families with young children and kidults alike can discover the joy of play together,” said Ms. Adelene Teo, General Manager (Singapore, Brunei & Thailand).
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