Singapore Tourism Board (STB) has enlisted the help of Pokémon to encourage people to explore and discover different precincts around the island. The collaboration with Niantic will see new Pokémon GO stops around tourism establishments and lifestyle offerings, such as like hotels and attractions, in Singapore.
In the tie-up between STB and Niantic, players will be able to meet and capture Pokémon or engage in virtual Raids with other Pokémon GO trainers at up to 300 new PokéStops and Gyms from 12 November 2020.
Where the New PokéStops And Gyms Are Located
These new PokéStops and Gyms will be located at 10 precincts around Singapore. These are:
Changi / East Coast
Joo Chiat/ Katong
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STB also intends to schedule special Pokémon GO Raid Battle at selected areas. Announcements for these will be made on STB’s Facebook and Instagram pages.
SingapoRediscovers with Pokémon GO and Singapore Tourism Board
When Pokémon GO trainers arrives at the new PokéStops and Gyms, they will see an in-app banner promoting STB’s SingapoRediscovers campaign.
By tapping on the SingapoRediscovers banner, players will be brought to a campaign microsite. This microsite will display ongoing SingapoRediscovers promotions available at tourism and lifestyle establishments.
By playing Pokémon GO, people will be able to discover new things around the various districts and learn of local businesses in the precinct.
Ms Lim Shoo Ling, STB’s Brand Director, said: “We are excited by this collaboration with Niantic, which allows us to connect with the passionate community of Pokémon GO players in a fun and innovative way. As they pursue their favourite Pokémon across Singapore, we hope players will explore our precincts, discover hidden gems, and support local business – while staying safe and observing the necessary precautions.”
“We are very excited to work with Singapore Tourism Board on this partnership. Our strength is to influence people to walk physically from location to location, and we are hoping to utilize this to encourage people to explore different parts of Singapore in-depth and boost domestic travel needs,” said Mr Gary Chang, APAC Business Development Lead, Niantic.