Marshall Cavendish Education (MCE) has undergone a rebrand that aims to better symbolize their mission to “bring back the joy of learning by simplifying the learning experiences for educators and students”.
Marshall Cavendish Education’s Refreshed Branding
The Marshall Cavendish Education is a global education solutions provider for Pre-K to 12.
Their website now displays a new and modern interface, with streamlined content such as dedicated pages for educators and every education level, encompassing resources that are more distinguishable and insightful.
The corporate logo has been updated with a more distinctive wordmark and a speech bubble-like form to represent Marshall Cavendish Education’s communication-centric approach.
With this brand refresh, MCE wants to make learning and teaching resources more approachable and accessible, suitable to be used in different geographical and language backgrounds.
Learning Materials For Blended Learning
Popular series by MCE, such as the Marshall Cavendish Education Cambridge Primary and IGCSE, and the My Pals are Here! series now lucid print and digital content suitable for blended learning. The learning materials from MCE are engaging and align with different curriculum frameworks such as those from the United Kingdom, United States of America, Singapore, Indonesia, Thailand, Philippines, and other local curricula.
“This is a crucial time for students and educators who are still adapting to changes imposed by the pandemic. We see schools worldwide have picked up new ways of teaching, and students have had to realign the way they learn.
With the new inspiriting brand identity, we want to continue creating quality learning and teaching content designed based on proven pedagogies, meet the needs of in-person and virtual learning, and more importantly, nurture the joy of learning in learners,” said Yeoh Cheng Poh, Head of Education at MCE.
MCEduHub Join The Refresh In Branding
Also a part of MCE, the MCEduHub that launched in 2019 is a digital learning hub comprising streamlined learning and teaching materials. This includes programmes and courses for the development of students and educators. In alignment with the new brand identity, the MCEduHub logo and website also underwent a refresh to personalise the learning experience and make resources more accessible.
With the new brand identity, MCE will also be launching a CSR initiative this year where books will be donated to World Vision International.
See their website at the link here.