SEIJO ISHII, a Japanese supermarket chain with 200 stores in Japan, has opened it inaugural overseas pop-up store at Isetan Scotts Supermarket. Taking place from 4 to 17 November 2022, the pop-up store will feature 42 items, a small fraction of their inventory of 10,000.
SEIJO ISHII was founded in 1927 and just celebrated their 95th anniversary this year. They are known for their own-label, house brand items, which have been carefully researched, sourced and tailored to the taste of their consumers.
This pop-up fair being held at Isetan Scotts Supermarket in Singapore is the brand’s first foray overseas. Here are some items that you can find at the SEIJO ISHII fair.
SEIJO ISHII Pop-up Store at Isetan Scotts Supermarket
Japanese Chestnut and Wasanbon Sugar Montblanc Roll Cake ($29.90)
Providing a taste of autumn is the Monblanc cake made from Japanese chestnuts. It also makes use of Japanese refined sugar and fresh cream from Hokkaido.
Japanese Chestnut Polvoron ($9.60)
Another seasonal item at the Japanese Chestnut Polvoron, a crumbly Spanish shortbread.
Yuzu Honey ($3.90)
This drink makes use of juice of yuzu fruit from the Oita Prefecture for an intense taste without the need for any colouring or flavouring agents.
Strawberry Curd ($16.90)
Made from Japanese strawberries, the Strawberry Curd offers a rich taste with the tartness of the fruit for a rich spread.
There are a variety of rice crackers or senbei on offer at the fair. For those who can’t decide, there is an assortment pack with seven flavours inside.
The SEIJO ISHII Pop-Up can be found at the basement supermarket of Isetan Scotts from 4 to 17 November 2022.