Fresh Off The Dot: Support Singapore’s Local Farms And Produce

Fresh Off The Dot: Support Singapore's Local Farms And Produce
Image: Fresh of the Dot Left to right: Tan Jia Huey, Madeline, Tang Yi Ting, Nicole Lim, Lim See Mun
Sharing is caring!

Did you know that our Island City has over 100 farms? According to research done by a team of students at Nanyang Technological University, only an estimate of two in 10 parents in Singapore were aware of the various farms in Singapore. Fresh off the Dot is an ongoing campaign that aims to highlight the variety and benefits of local produce and encourage families of young children to purchase them.


Fresh off the Dot Campaign

Fresh off the Dot Campaign
Image: Just Produce

Besides increasing visibility of the variety of products and the number of farms in Singapore, the team at Fresh off the Dot hopes to show parents that it is easy and beneficial to integrate local produce into their daily lives.

Due to the shorter farm to fork distance compared to imported produce, local produce is fresher and retains more nutrients from the time of harvest to the time it reaches consumers. It also reduces the consumer’s carbon footprint.

Here are some of the highlighted local farms in Singapore that has fresh produce that can be bought in Singapore, many of which are accessible all around the island.


READ: Tips for Managing Your Child's Myopia

READ: Little India lights up for Deepavali



Where To Buy Singapore Farm Produce

Egg Story

Egg Story
Image: Egg Story

Egg Story’s Pasteurized Fresh Eggs and range of pasteurized egg products are Singapore’s pioneer of pasteurized shell eggs. The eggs are stringently pasteurized to kill Salmonella and Bird Flu Virus if present inside and outside the eggs. Robot cleaners are used to clean the cages and eggs are inspected and packed with automatic egg handling machines, ensuring cleanliness and hygiene of the egg farm. Their eggs contain various nutrients and are healthier due to it being lower in cholesterol. They also offer ready-to-eat products such as Japanese-style ramen eggs and tamagoyaki which is available in convenience stores such as 7-11 and Cheers. Read more about them here and where to buy their products here.


The Fish Farmer

The Fish Farmer
Image: The Fish Farmer

Started by Malcolm Ong in 2007, The Fish Farmer aims to provide a sustainable source of fish to the local market. It is Singapore’s largest producer of mullet and milkfish, both of which are packed with nutrients. Fishes are farmed without any growth enhancements, ensuring a safe and fresh supply of fish. They are also given space and time to grow in the ocean, such that the texture of the fish is firm and natural–tasting. Read more about them here and where to buy their products here.


Jurong Frog Farm

Kranji Countryside Tour

Jurong Frog Farm is Singapore’s only heritage frog farm, supplying fresh food products such as American bullfrog frog meat and crocodile tail. The frogs are reared locally without antibiotics, hormones, or steroids. Frog meat is rich in protein and Omega-3 but low in calories, thus making it a lean alternative to poultry. The farm also sells their signature Hashima, also known as Snow Jelly, both dried and naturally hydrated. Read more about Jurong Frog Farm here.


Just Produce

Just Produce
Image: Just Produce

Just Produce one of the highest yielding indoor farms in Singapore. They use Controlled-Environment Agriculture, thus enabling them to control every aspect of the environment to configure the most conducive environments to bring out the natural, rich flavours of their harvest and to retail their nutritional values. They do not use any pesticides, preservatives, or genetic modification. Being locally-based also helps guarantee that vegetables meet safety and nutritional standards, so that vegetables are delivered fresh off the farm. Read more about them here and where to buy their products here.


“Do People in Singapore support Local (Produce)?”

As part of the campaign, Fresh off the Dot recently filmed a street video interview titled “Do People in Singapore support Local (Produce)?” to find out how well people know about local produce. For more information and to view the video, visit Fresh off the Dot’s Facebook and Instagram.


READ: Tips for Managing Your Child's Myopia

READ: Little India lights up for Deepavali