The Cheers Breakfast Club returns for its third consecutive year this year. This initiative is organised by FairPrice Foundation (FPF), the philanthropic arm of FairPrice Group (FPG), alongside convenience stories Cheers and FairPrice Xpress.
Cheers Breakfast Club: Free Breakfast Bundles for Primary 6 Students
The Cheers Breakfast Club will offer 12,000 free breakfast bundles to be distributed to Primary 6 students preparing for the Primary School Leaving Examination (PSLE). Based on estimate from MOE’s 2025 Primary 6 cohort size, this represents about 30% of the Primary 6 cohort in Singapore.
The initiative aims to help students get a healthy start to their day during a critical period in their school journey and builds on FPF’s broader commitment to improve access to nutrition for vulnerable groups across all life stages.
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12,000 Breakfast Bundles
There are 12,000 Breakfast Bundles that will be made available to Primary 6 students.
Each breakfast bundle is worth more than $25 and includes a selection of breakfast staples, beverages, fruits and snacks. These include:
- FairPrice Instant Oatmeal (400g)
- Brand’s Essence of Chicken (68ml)
- Ayam Tuna Flakes in Olive Oil – Omega 3 (150g)
- Oatside Original Oat Milk (180ml)
- Milo ActivGo UHT (200ml)
- Nestlé Koko Krunch Cereal (70g)
- Lotus Biscoff Original (25g)
- Africa Fuji Apples (2s)
Over 2,600 bundles have also been set aside for Primary 6 student beneficiaries from Self-Help Groups including the Chinese Development Assistance Council (CDAC), Eurasian Association, Yayasan MENDAKI and Singapore Indian Development Association (SINDA).
Redeem at 51 Participating Cheers and FairPrice Xpress Outlets
The breakfast bundles will be available for public redemption at 51 participating Cheers and FairPrice Xpress outlets islandwide:
- from 3 September 2026 at 1 pm, and
- during operating hours from 4 to 6 September 2026.
The breakfast bundles will be available on a first-come, first-served basis, while stocks last.
Primary 6 students can redeem a bundle by presenting their student card or PSLE examination slip.
Parents may also redeem on their child’s behalf by presenting their child’s student card or a physical or electronic examination slip.
The redemption is limited to one bundle per student.
Participating Cheers and FairPrice Xpress Stores
View the full list of participating Cheers and FairPrice Xpress Stores here.
Cheers Breakfast Club kicks off at Ang Mo Kio Hub Cheers store
The Cheers Breakfast Club kicks off with an exciting launch event at Cheers Ang Mo Kio Hub on 3 September, from 1 pm to 3 pm.
Mediacorp 987 DJ Joakim Gomez will be there to cheer students on with interactive quizzes and giveaways, with the first 50 students redeeming a bundle receiving an exclusive autographed card.
FairPrice Foundation’s Aim to Make Nutritious Food More Accessible
The Cheers Breakfast Club complements FPF’s growing range of initiatives aimed at making nutritious food more accessible to communities across Singapore.
Jean Khong, General Manager, FairPrice Foundation said, “More than just a meal, we hope every child takes away this message that the PSLE is but one step in our lifelong learning journey. Believe in yourself, persevere, and know that your community is cheering you on.”
Pearlyn Woo, a mother of a Primary 6 student shared, “I read about Cheers Breakfast Club last year and felt it was such a thoughtful idea. Now that it’s my son’s turn to sit for the PSLE, having these breakfast items ready to grab in the morning makes our routine so much easier. Preparing for exams can be stressful, so every bit of encouragement counts!”
Get more details about FairPrice Foundation’s initiatives.
