10 Local Online Stores To Buy Children’s Toys & Lifestyle Goods

9 Local Online Stores To Buy Children’s Toys & Lifestyle Goods
Image: Leia’s Play World
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Want to #supportlocal and small businesses while shopping for your children’s toys? We have some suggestions on where to shop so you can get your children’s toys, lifestyle goods while supporting Singapore-based stores! Some of them even support causes with every purchase.

Shop local today!


Local Online Stores to Support

Apples & Fox

Apples & Foxes
Image: Apples & Fox

The lack of affordable yet quality toys were found to be lacking in Singapore. So this pair of good friends started Apples & Fox to bring Australian toys here. Our favourite is the wooden Work From Home set! While you WFH, your little ones can play along and imitate mum and dad on Zoom calls. The wooden play sets encourage pretend play and are really popular, so do grab them before they run out of stock!

5% of purchases go directly to Playeum – an independent charity developing life skills in children through play and creativity and the arts.


READ: Colourful Huts at this Playground in the North

READ: How to Give Your Child's Learning a Boost



Shop here.


Barefoot Toys

Barefoot Toys
Image: Barefoot Toys

Barefoot Toys is all about quality toys for everyday play adventures. Bestsellers include dot markers, Playmags which are colourful magnetic tiles and toys for loose parts play, small world play, sensory fun and so on.

Take your pick here.


Yonder Shop

Yonder Shop
Image: Yonder Shop

Yonder was just launched recently by a passionate clinical psychologist mum who decided to create her own products that fosters curiosities while supporting children’s development. Yonder creations and other products focus on emotional development and open-ended play. How about a Feelings poster to teach your child to recognise their own emotions? Or some Holdie Folk and animals for play pretend?

Shop here.


Please Thank You

Please Thank You
Image: Please Thank You

The magic words we encourage children to use were what inspired the naming of this brand. Please Thank you shop curates stylish and functional children’s lifestyle products, and in their words, bring respite from tantrums and meltdowns. Brands they bring in include Pehr, Konges, Londji. They even have a section just for Mama! Say yes, thank you to a giant dose of self-care!

Browse here.


Noah’s Toys & Games

Noah’s Toys & Games
Image: Noah’s Toys & Games

Just like its ark, Noah curates wooden toys that facilitate open-ended play. Apart from beautifully crafted wooden toys like Grimms’, Holtztiger and Grapat, Noah’s Toys and Games also has baby essentials, nature inspired toys and supports local makers.

Shop here.


Little Yellow Brick

Little Yellow Brick
Image: Little Yellow Brick

Spark imagination with Little Yellow Brick’s range of toys, including a range of local themed felt toys like ondeh ondeh cake! The store also sells wooden puzzles, sensory play accessories, Ah Guo products and Cavallini wall posters.

Take a look here.


Tickle Your Senses

Tickle Your Senses
Image: Tickle Your Senses

Tickle Your Senses is known for its playdough kits and other toys encouraging sensory play. It has since expanded its range to include math education play kits, a local heritage collection and kits to help with Chinese strokes learning.

Encourage play and learning here.


Leia’s Play World

Leia’s Play World
Image: Leia’s Play World

Leia’s Play World designs their own toys! What caught our eye was the Space Life set made of natural wooden toys – rocket, astronaut, alien etc with a hand-sewn playmat great for some imaginative play. It also sells other toys, books and puzzles including a Feelings felt set, DIY guitar set and DIY Crib Mobile.

Find out more here.


The Playroom SG

The Playroom SG
Image: The Playroom SG

If your child loves puzzles and games, find them at The Playroom SG! All toys are highly educational and handpicked to develop dexterity, encourage imagination, parent-child interaction, reasoning and problem-solving skills. It also creates its own unique thematic learning kits with books from Owl Readers Club and a puzzle from The Playroom SG.

Solve the puzzle here.


My First Games

My First Games
Image: My First Games

Fans of board games, look no further. Check out My First Games which carries board games and block games. Apart from classic board games, My First Games also stock games “Kiasu” Parents will fancy like Rory’s Story Cubes, Go Weiqi and Upwords. I like the categorising of themes such as games for strategy, speed, hand-eye coordination.

Shop for games here.


READ: Colourful Huts at this Playground in the North

READ: How to Give Your Child's Learning a Boost