The Japan Creative Centre, tucked away just off Orchard Road at Nassim Road, is housed in an old colonial bungalow. With the theme Innovation and Tradition, it is a place where lovers of Japanese culture and design can look forward to different showcases to draw inspiration and ideas.
To the Forest of Verbs at Japan Creative Centre
An example of such a showcase is the exhibition To the Forest of Verbs with “MUJI IS”. Held from 15 June to 27 July 2022, this exhibition at Japan Creative Centre’s Multi-purpose Hall provides a look into the Japanese brand’s ethos and style.
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To the Forest of Verbs with “MUJI IS” first made its debut in 2020 to celebrate MUJI’s 40th anniversary. It is a small exhibition and is being presented out of Japan for the first time. True to the brand, the exhibition at Japan Creative Centre is presented in a clean and simple manner.
15 verbs representing MUJI’s philosophy were picked and each of these are related to one of MUJI’s products or activities. The objects are presented in cardboard tubes, which collectively look like a forest. A map helps visitors to navigate the forest.
For anyone interested in getting an insight into MUJI’s brand thinking, To the Forest of Verbs with “MUJI IS” will be an interesting visit. After a visit to the Japan Creative Centre, you will discover how MUJI was established as the antithesis to a consumer society and how it aims to provide “no brand” products for a “pleasant life”.
It is interesting to see how the 15 verbs such as Subtract, Simplify, Entrust and Combine guide the creative of the brand’s many different products which have become appreciated around the world.
As a bonus, visitors to To the Forest of Verbs with “MUJI IS” get a voucher that can be used at MUJI stores.
Visiting the Japan Creative Centre
Japan Creative Centre is located at 4 Nassim Road, Singapore 258,372. The exhibition is closed on Sundays and Mondays. Find out more about Japan Creative Centre.