To raise awareness of the relationship between people, nature and the world, Mandai Wildlife Group has launched a new Choose Good with Mandai campaign.
This campaign aims to highlight the steps that people can take daily to protect wildlife and preserve natural resources for future generations, for example, saving “ugly” foods and choosing products that are sustainably sourced. It also aims to inspired a deeper appreciation for wildlife.
Choose Good with Mandai
The Choose Good with Mandai campaign is made up of two parts – a Choose Good Food Trail and a Choose Good Game Challenge.
Choose Good Food Trail
The Choose Good Food Trail takes place from 21 October to 25 November 2022. For this, Mandai Wildlife Group has worked with 20 F&B brands to create exclusive food items and grocery bundles inspired by the diets of wildlife such as bananas, papayas, seeds and grains.
Brands such as The Social Space, Birds of Paradise, Raw Kitchen Bar and and Little Farms will have these special offerings available for the duration of the Food Trail.
In conjunction with the Choose Good Food Trail, the public can share their experiences on social media with hashtag #choosegoodwithMandai. Posts on Instagram that include at least five dishes from the Choose Good Food Trail stand to win prizes worth up to $5,600.
Choose Good Game Challenge
The Choose Good Game Challenge runs from 18 November to 16 December 2022 and consists of a mobile game where players can go on an adventure to save ugly food and collect sustainably sourced food items. They will progress through different stages as they make more good choices in the game. Prizes to be won include a signature Panda Tour at River Wonders and a private buggy tour around Singapore Zoo.
For more details on the Choose Good with Mandai campaign, visit the website here.