Made With Passion Initiative Partners With Air BnB To Bring New Experiences

Made With Passion Initiative Partners With Air BnB To Bring New Experiences
Image: Singapore Brand Office
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Made With Passion is a national marketing initiative to promote consumer awareness and appreciation for our local lifestyle brands. They have recently selected 64 new brands to join the Made With Passion initiative, thus expanding to 111 local brands and innovative new experiences.

These new partnerships offer consumers more exciting opportunities to discover and support our local lifestyle brands in Singapore. The brands are separated into four categories – Beauty & Wellness, Fashion & Accessories, Homeware & Décor and Packaged Food & Beverage, covering all the different needs and wants of a consumer.


Made With Passion Adds 64 New Brands

Made With Passion Adds 64 New Brands
Image: Singapore Brand Office

Some new names to the Made with Passion slate include familiar F&B favourites like Mr Bean and Kim Choo Kueh Chang; forward-thinking fashion labels like SABRINAGOH and Graye; innovators of wellness products like TruLife and Kew Organics; and visionary homeware brands like Scanteak and doob Bean Bags.


Made With Passion x Airbnb Experiences

Made With Passion x Airbnb Experiences
Image: Singapore Brand Office

One exciting way to discover these new brands is through Made With Passion’s partnership with Airbnb Experiences. This initiative is a series of unique brand experiences led by the Made With Passion brands, including personable tours and workshops by founders themselves.


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Consumers can look forward to over 20 Made With Passion x Airbnb Experiences including sourdough pizza making with Tiong Bahru Bakery, pleating their own bag with fashion label GINLEE Studio, creating Peranakan-inspired coasters with furniture brand ipse ipsa ipsum and many more. Those interested can find out more details and register for the experiences at the site here.


Made With Passion Partners With KrisShop

Made With Passion has also partnered with KrisShop as the key e-commerce partner to offer a one stop shop for consumers both locally and internationally to discover and shop for Made With Passion brands.

Visitors to KrisShop can discover Made With Passion brands in a special microsite as part of KrisShop’s With Love, SG concept store, look forward to pop ups at Orchard Road and airport lounges, and experience KrisShop’s online-to-offline initiatives, including an innovative virtual showcase and AR animation that provides an even more interactive shopping experience.

Members of the public can discover the full list of Made With Passion brands at the website here.


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