You might have heard of Kintsugi, a Japanese technique for repairing broken pottery with gold. LEGO has taken inspiration from this art form and released two fun videos under the campaign titled “LEGO TSUGI”, where one brings a new lease of life to broken or flawed objects with LEGO bricks.
LEGO TSUGI Lamp and LEGO TSUGI Table
The LEGO TSUGI campaign is fronted by three videos that show broken items restored using LEGO bricks. Two of the videos have been released, with the third one stated to release this week. One video features a broken lamp being fixed to carry a rocket ship while the other features a broken table’s being refurbished to resemble a tree. The videos have a soothing vibe and there are many cinematic shots throughout.
LEGO TSUGI Pinterest
In addition to the videos, LEGO has also created an image gallery on Pinterest which features various broken items restored with LEGO bricks, as well as organic content on Instagram.
LEGO TSUGI x Rebuild The World
This “LEGO TSUGI” campaign, which was created by the Singapore office, is under its overall campaign “Rebuild the World”. “Rebuild the World” celebrates the fact that playing doesn’t always require building instructions or manuals. The freedom for interpretation is a characteristic that is evident in all LEGO campaigns.
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LEGO TSUGI Videos
You can view the two videos below.