“Everything Food” is what is promised at the new Food Folks @ Lau Pa Sat, a new 7,000 square-feet food retail and F&B blended space, right smack in the heart of the Central Business District.
All Things Food – F&B & Retail
Aiming to be more than a typical food court or retail store, Food Folks @ Lau Pa Sat has been set up with a goal – to serve as a launch pad for new brands and help established ones increase their brand awareness. The blended is developed by FairPrice Group with the guiding principle of sustainable business centred on the love of all things food.
At Food Folks, both retail and F&B businesses get to benefit from year-long marketing and brand storytelling opportunities. These efforts will be done through social media, product sampling, educational workshops and events.
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10 F&B stalls at Food Folks @ Lau Pa Sat
Food Folks is home to 10 F&B brands. Represented are a mix of relatively new foodpreneurs and second or third-generation owners who have updated and modernised their brands.
There are Mod-Sin inspired dishes, exclusive to Food Folks @ Lau Pa Sat, to sample too.
These exclusive dishes include the Ultimate Plant-based Combo Rice by four-year consecutive Michelin Bib Gourmand recipient and heritage brand Shi Hui Yuan and the Prawn Soup Ramen by Michelin-starred Chef Kang.
Creme and Cone has also set up its first permanent gelateria at Food Folks where it will serve freshly made Waffle Cones and Waffle Lollies, as well as new artisanal gelato flavours Java Banana Chips and Thai Milk Tea.
The retail space at Food Folks carries a specially selected range of more than 800 food-related items. More than 120 brands are available with 70% of them home-grown and 40% not commonly found in major supermarkets.
5% of those showcase have progressed from a purely online platform into a brick-and-mortar retail for the first time, using Food Folks as their launch pad.
Retails is spread over five zones. Food Folks has also curated three Instagram-worthy spaces, which include a custom-designed mural by local illustrator, Tan Zi Xi (@MessyMsxi), and a life-sized Singapura cat-inspired mascot.
Mr Seah Kian Peng, Group CEO of NTUC Enterprise and FairPrice Group said, “To support our local food brands during this time as well as to help them plan for their future business developments, FairPrice Group will avail our various support initiatives and network for them to leverage. This aims to help our partners deliver greater value and convenience to consumers.”