Kai Kai and Jia Jia’s beloved River Safari home has now been rebranded as River Wonders. This was announced by the Mandai Wildlife Group, formerly known as Wildlife Reserves Singapore.
New Master Brand: Mandai Wildlife Group
Mandai Wildlife Group will now encompass all the major wildlife parks in Singapore.
These are Singapore Zoo and Night Safari, which retain their names, and the newly rebranded River Wonders. These brands are all receiving new logos as part of the rebrand.
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Two new brands will also come under Mandai Wildlife Group. These are Bird Paradise, which will replace Jurong Bird Park, and Rainforest Wild, a new park that “offers explorations within a rainforest setting where habitat, adventure and animals are weaved together into one compact experience.”
As part of the roll out of the new brand identity and logos, the Group’s corporate attire, signages and website will be updated. The brand changeover is due to be completed by the end of 2022.
Mandai Nature & Mandai Global
Mandai Wildlife Group will also have two new corporate entities – Mandai Nature and Mandai Global.
Mandai Nature will work with conservation partners across the region to champion the protection of threatened species and their habitats.
Mandai Global will be set up to operate new lines of business that create positive outcomes for nature and wildlife.
“Mandai Wildlife Group is committed to the vision of thriving wildlife and human communities living side-by-side, in well-functioning ecosystems”, said Group CEO, Mike Barclay. “In working towards this vision, our focus therefore goes beyond protecting animals and habitats, to encompassing community support, championing sustainable living and promoting nature-based solutions to mitigate climate change. Our rebranding comes at a critical time when action is urgently needed to mitigate climate change and reverse the devastating decline in the earth’s biodiversity.”
