Popular Japanese Restaurant chain Yakiniku Gyubei at 100AM Mall sits at a convenient stone’s throw away from Tanjong Pagar’s Asian grills neighbourhood. While most would head down to the queues along Tanjong Pagar road, Yakiniku Gyubei is a great choice with less queues (if any) tucked in the comforts of an air-conditioned mall with high quality Japanese wagyu meat served on an eye-opening platter.
Yakiniku Gyubei’s Approach to No-waste
Known for their “head-to-tail” culinary approach, Yakiniku Gyubei employs zero-waste efforts to ensure that every single part of the cow is not put to waste.
Since their inauguration in 1999 at SOGO Chiba, Japan, the establishment has grown to over 22 stores over Tokyo, Osaka, and Hiroshima, generating a cult-like following in Japan until today.
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Just like its specialty menu in Japan, Yakiniku Gyubei serves up 24 different of both premium and standard cuts of meat, from cows raised in and imported from Kyushu Prefecture.
Yakiniku Gyubei offers a lunch menu as well as a separate dinner menu.
The lunch menu offers a variety of set meals that guarantees a bang for your buck, including the Omakase Lunch for Two, Signature Gyubei lunch and even Bibimbap in Hot Stone Bowl.
As for the dinner menu, it offers a wider selection of meat and seafood options, including wagyu nigiri and sashimi, various cuts of beef as well as noodle and soup options for mains.
The Signature Gyubei Lunch includes a selection of Wagyu beef ribs, Akami beef and the recommended Wagyu beef for the day. The meal also comes with a salad, side dish, rice and soup.
Menu Highlights: Omakase Lunch for Two and Signature Gyubei Lunch
We tried the meats served for the Omakase Lunch for Two and Signature Gyubei Lunch. The cuts had great color and were beautifully marbled, and even came with some vegetables such as onions, bell peppers, king oyster mushroom and carrot for roasting. You are free to cook the meat to your preferred doneness, as even at well done, the meat was still perfectly tender and juicy.
We tried some interesting cuts, such as the rump and the rear leg, and I would say that the enjoyment of such cuts will depend on your personal preference towards tendons.
Overall, the meat had such great taste and melt-in-your-mouth texture that I did not feel the need to reach for sauces, but they do provide dipping salts if you would like to enhance the flavour of the cut.
Delicious Japanese Beef and Other Delicacies Await at Yakiniku Gyubei
If you are looking to enjoy great Japanese fare and exceptional cuts of Japanese beef, head down to Yakiniku Gyubei and enjoy their great lunch deals, or exquisite dinner selection that awaits you. The restaurant offers booth seating that can comfortably seat up to 4 if you prefer a more private setting for your meal.
1-for-1 Wagyu Champion June Promotion
Yakiniku Gyubei is offering 1-for-1 for its six premium Wagyu cuts set for just $98++. This Satsuma Wagyu is a Wagyu Olympics Champion – the best Wagyu there is in the world! The offer is available daily for lunch and dinner until the end of June 2025 (or while stocks last).
The chefs customise each set according to availability (think omakase), and also recommend that the platter be enjoyed from the leaner cuts to the more marbled options.
In that order, we had:
- Fillet: This smaller end of the tenderloin muscle is not heavily worked and hence has a buttery-soft texture and intense flavour despite less marbling.
- Brisket: Usually stewed for hours for use in pulled beef tacos, the brisket taken from the lower chest of the Wagyu was a tougher chew compared to the others as it is also less fatty.
- Shin-shin: This is the tender Eye of Knuckle, a rare and unique cut that is the innermost part of the round, near the tri-tip. This cut is known for its distinct flavor and a balanced marbling. It was sliced thinner and bigger that was perfectly sweet after a quick sear on the grill.
- Kalbi: The ribs have probably been made famous thanks to Korean grills. This lean cut has fine marbling that allows each bite have a good mix between the juicy meat and fragrance of the fat.
- Kurashita: This loin meat around the shoulder blade is the closest part to the head of the long loin meat that stretches from the cow’s shoulder to its back.
- Ichibo: This is the rump cap (picanha/sirloin cap) that is known for its marbling and tenderness (similar to the tenderloin). If you have been to a Brazilian grill buffet, you will know that this is one of the parts that goes the quickest.
The sets come with Bibimbap or Rice Soup, which are small but punchy bowls where the spice eases the greasiness of the meats.
This is definitely a delectable meal with a promotion not to be missed!
Yakiniku Gyubei at 100AM Mall
With the booth seats in multiples of four, you can expect to have rather private conversations as booths as separated by rattan blinds. Apart from a space to contain kids who cannot contain their excitement, the booths are also perfect for date night that can end with a supermarket run at Don Don Donki on the same level at the other end.
Operating Hours: Daily (11 am to 3 pm, 6 pm to 10 pm)
Last Order 9 pm
Where: 100am Mall, 100 Tras Street, #03-10/11 Singapore 079027
Website: Gyubei Yakiniku
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