FairPrice Group has opened its second LOTTE Mart Express store-in-store concept at FairPrice Xtra JEM. This partnership with South Korea’s largest retailer LOTTE Retail promises a deeper, more immersive Korean retail adventure.
With the LOTTE Mart Express, the second after the store-in-store at VivoCity, FairPrice Xtra JEM is now a vibrant Korean food and cultural destination, designed to deliver an even richer, more authentic, and comprehensive Korean culinary journey for young professionals and families.
Here is a look at what you can expect to find at the new LOTTE Mart Express at FairPrice Xtra JEM.
LOTTE Mart Express at FairPrice Xtra JEM
Yorihada Kitchen: Authentic Street Food Experience
K-food lovers are in for a treat with the dedicated Yorihada Kitchen at FairPrice Xtra JEM’s LOTTE Mart Express. The Yorihada Kitchen has a menu of freshly prepared Korean Street Food and desserts.
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Amongst the new takeaways that are available are the viral 3-Colour Honey Rice Cakes, Squid Kimchi Pancake, and Mixed Vegetables & Sweet Potato Fritters.
K-Food Assortment & Exclusive Private Labels
Want to buy some K-food to bring home with you? There are over 800 products, including over 160 items exclusive to the FairPrice Group.
There are over 28% newly launched products with an extensive range of exclusive private label products from Yorihada (premium Korean meal solutions) and Good Today (high-quality beverages and snacks). This is a chance to pick up some Korean food and drinks to enjoy at home.
Interactive Cultural Zones
For more K-immersion, the LOTTE Mart Express at FairPrice Xtra JEM also has an AI photo booth where you can simulate wearing traditional Korean Hanboks. It is perfect for those who wish to be transported back to Korea in an instant.
The Ultimate K-Food & K-Pop Experience on 13 December 2025
To celebrate the opening of the LOTTE Mart Express at FairPrice Xtra JEM, there will some exciting activities taking place on 13 December 2025.
Catch an exclusive sneak appearance by award-winning K-Pop Star Dayoung, fresh off her win as the Best Solo Artist 2025 KGMA.
Then witness LOTTE Chefs flown in from Korea, Chef KANG Kibum and Chef KIM Siyoung, host an immersive live cooking demonstration. Watch as they showcase and offer tastings of new dishes from the Yorihada Kitchen.
You can also sample the extensive range of exclusive products from the Yorihada and Good Today private labels.
The first 30 customers who purchase a minimum of $30 in LOTTE Mart Express at FairPrice Xtra JEM on 13 December 2025 receive a welcome FairPrice Group E-Voucher worth $50.
What’s more, there are more than $20,000 worth of prizes to be won in the Dream a Korea Dream Lucky Draw with a minimum spend of $10 on Good Today and Yorihada products across FairPrice Group stores and fairprice.com.sg.
The main prize is a pair of air tickets to Korea and 3D2N stay with Lotte World Hotel inclusive for breakfast for 2 pax, with the contest officially launching on 6 December!
