Homegrown brand Old Chang Kee is launching an all-new Original Curry Puff Flavour Potato Chips From 15 September 2019 onwards.
This is the first foray by Old Chang Kee into putting the well-loved flavours of its curry puff in a bag of crips.
Packing Flavours into Old Chang Kee Original Curry Puff Flavour Potato Chips
The Old Chang Kee Original Curry Puff Flavour Potato Chips took more than six months to create and makes use of the same original blend of curry spices that are used in its Curry’O puffs. According to Old Chang Kee, “each pack is filled with savoury, crunchy, buttery and flavourful goodness.”
The Original Curry Puff Flavour Potato Chips will come in a white and yellow foil pack reminiscent of the familiar Old Chang Kee paper bag used to pack it signature curry puffs.
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Each pack is priced at $1.20 will be available at all Old Chang Kee outlets islandwide.
Innovation and Tradition
The Old Chang Kee brand is no stranger to innovation; it has launched products such as Nasi Lemak Curry Puffs and Durian Puffs in the past.
On the new crisps, Mr Han Keen Juan, Founder and Executive Chairman, Old Chang Kee, shares, “At Old Chang Kee, it is important that we uphold tradition and quality with everything that we offer; with the growing demands of consumers, we also have to constantly evolve and look for new ways to surprise and delight fans of the brand. We worked very hard in getting the flavours just right for the Old Chang Kee Original Curry Puff Flavour Potato Chips, ensuring that the ingredients used, closely mirrors that of our signature recipe. Now everyone can enjoy the great taste of our Curry’O anytime, anywhere!”
Launch Promotion in October 2019
As part of the launch of the Original Curry Puff Flavour Potato Chips, from 1 to 31 October 2019, all Old Chang Kee outlets will offer a Bundle Deal Set consisting of a Curry’O and a pack of the NEW Original Curry Puff Flavour Potato Chips at a special price of $2, while stocks last.