McDonald’s Singapore is launching the Happy Meals Readers Programme in March 2019, bringing children’s books and storytelling to restaurants.
From 7 March 2019, Happy Meals will come with the additional option of a book, exclusively written by Cressida Cowell, author and illustrator of the bestselling How to Train Your Dragon series for McDonald’s as part of the Happy Meals Readers Programme.
To further promote literacy amongst children, McDonald’s Singapore is also working with the National Library Board to bring story time to restaurants with the aid of McDonald’s Family Ambassadors and the library’s Junior and Teen Reading Ambassadors.
Treetop Twins Adventures
The Treetop Twins Adventures books consists of 12 standalone stories created by Cressida Cowell. It features a pair of twins who travel back in time to the Dinosaur era, discovering the amazing creatures that once ruled the Earth.
Two of these storybooks will be released every eight weeks at McDonald’s Singapore. In addition, the book series will be released through McDonald’s Happy Studio app. Families will be able to unlock animations and hidden content through the app.
“As a children’s author and an ambassador of the National Literacy Trust, I love inspiring children to read. Partnering with a huge organisation like McDonald’s, through the Happy Meal Readers Programme, is a great opportunity to get books into so many children’s lives. I couldn’t be happier that McDonald’s are using their scale for good in order to impact so many different children’s lives.” said Cressida Cowell.
McDonald’s Singapore Storytelling Sessions
McDonald’s Singapore’s programme with the National Library Board will also take place from March 2019. This will feature weekly storytelling sessions at selected restaurants islandwide. Ronald McDonald himself will be involved in the storytelling sessions supported by professional storytellers and Junior and Teen Reading Ambassadors.
The storytelling sessions at McDonald’s will kick off on Sunday, 10 March 2019, 2 to 3 pm at Marine Cove McDonald’s with Ronald McDonald’s as the featured storyteller.
Limited seats are available for the storytelling sessions. Families who are interested in the storytelling sessions can visit McDonald’s Happy Meal website to register with the participating stores.
McDonald’s Singapore’s Happy Meal Readers Programme
“As we celebrate our 40th year in Singapore, we want to create a new family experience that enables families to bond together in meaningful ways. With the Happy Meal Readers Programme, our bigger purpose is to help cultivate a love for books amongst the young and to encourage families to bond together through reading,” said Linda Ming, Director, Brand Communications and Customer Care, McDonald’s Singapore.