New MILO Gao Siew Dai: Make It Instantly At Home

Ms Susan Kevork, Nestlé Regional Nutritionist, Mr Chow Phee Chat, Director, Marketing Communications and Corporate Affairs of Nestlé Singapore, Mr Colin Schooling, Mr Olivier Aprikian, Head, MILO®, Research & Development and Ms Audrey Tong, Senior Deputy Director of Corporate & Industry Partnerships of HBP toasting with the new MILO® Gao Siew Dai.
Ms Susan Kevork, Nestlé Regional Nutritionist, Mr Chow Phee Chat, Director, Marketing Communications and Corporate Affairs of Nestlé Singapore, Mr Colin Schooling, Mr Olivier Aprikian, Head, MILO, Research & Development and Ms Audrey Tong, Senior Deputy Director of Corporate & Industry Partnerships of HBP toasting with the new MILO Gao Siew Dai.

MILO Singapore has unveiled a new MILO variant – the MILO Gao Siew Dai.

Gao Siew Dai is local Singaporean speak for “extra thick, less sugar” and the new MILO version delivers on this with 50% less table sugar and 30% more protein.

This product innovation is made-in-Singapore and in line with Nestle’s global commitment to reduce the sugar added to its product across its portfolio by 5%. MILO is owned by Nestle.

Creating a New MILO Variant

Creating MILO Gao Siew Dai was not simply a matter of cutting down on sugar.

Explaining, Mr Olivier Aprikian, Head, MILO, Research & Development said, “Balancing taste and health concerns was a pivotal part of the innovation process. Other than reducing sugar, we had to tweak the other elements and added in more cocoa and milk to ensure the beverage’s taste was not compromised.”

The new MILO Gao Siew Dai adopts Singapore’s Health Promotion Board’s Healthier Choice Symbol which aims to encourage lower sugar intake amongst Singaporeans.

Ms Joanna Chan, Director of Obesity Prevention Management Division of HPB, said “We are very happy that MILO®, as one of the early adopters of the Healthier Choice Symbol (HCS), has been a strong industry supporter in our initiatives to reduce the consumption of sugar sweetened beverages.”

Brand Ambassador for MILO Gao Siew Dai

MILO Singapore also announced Joseph Schooling as the new MILO Gao Siew Dai ambassador. The brand ambassadorship is part of MILO being a sponsor of the 29th Southeast Asian Games.

‘Live’ Skype session with MILO® Brand Ambassador Joseph Schooling and his mother, May Schooling from Texas, at the launch of MILO® Gao Siew Dai today at Nestlé’s R&D Centre
‘Live’ Skype session with MILO® Brand Ambassador Joseph Schooling and his mother, May Schooling from Texas, at the launch of MILO® Gao Siew Dai today at Nestlé’s R&D Centre

Joseph, together with his mother, May Schooling, joined in for a “Live” Skype session from Texas for the launch. His father, Colin Schooling was present at the launch event at the Nestle R&D Centre in Singapore.


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Joseph Schooling said: “I’m humbled and happy to be MILO’s new ambassador. The brand truly resonates with me. As a child I grew up drinking MILO. Today, it remains relevant in my life as an adult and the beverage provides me with the energy and nutrients I need to take on the day’s challenges, be it at training or in life.”

MILO Gao Siew DaiAccording to MILO Singapore, MILO Gao Siew Dai is tailored for adults and especially catered to the Singaporean palate. It is now available at all leading supermarkets.

“It’s marvelous what MILO can do for you!”

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